It starts with a greeting.

How does a professional coach greet their clients?

If every coach treated clients like special guests in their home, they’d come in with the desire to work out, but they’ll leave with a desire to come back.

First impressions indeed make a difference, and that’s no truer than in the relationship business. At our facility, a coach may see anywhere from 30-50 clients in a day. That’s 50 chances to make a positive or negative impression on someone.

I know that if a coach does a poor job greeting a customer, or sounds cold, or apathetic, the direct message sent to that client is “I don’t care.” I wouldn’t put much trust in a doctor who’s apathetic to me. 

Showing clients we care that day starts with how we greet them. Our first impression of each day. 

Thankfully its simple to remember and do.

Here is our standard at WLRCF.

  1. Greet every person as by name, with a smile, as they come into the gym.
  2. If you don’t know them, introduce yourself. 
    1. On-stage or off-stage, a coach is a coach. They should know us.
  3. If you miss them coming into the gym, initiate the interaction. 
    1. Use the 10-foot rule. 
    2. “Good morning or good evening,” may be the only positive words they hear all day.
    3. Think: If I am providing the best hour of their day, am I doing this at my capacity if I don’t greet them as if that’s my goal?
  4.  Do this every time.

On multiple occasions, my clients had stated that they stuck with my coaching, even when they were frustrated with the ups and downs of their habits, jobs, body composition and training because they looked forward to spending time with me. 

Now they’re past those ups and downs. They’re WLRCF. We all are, because all of us working together to provide the place that others look forward to spending time, makes it a place that we look forward to doing the same.

There’s a noticeable difference in the gym lately and a big part of it is the atmosphere members are noticing and complimenting us on. That’s you guys.

Thanks for making the difference.


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Take the first step towards getting the results you want!