I’ve been in weirder circumstances than this; you should ask about the time I dated a witch who was definitely NOT A STRIPPER, but that’s a story for another day.
So, yes, BBQ Sauce, this may be the world’s worst way to open a sermon for church, but I could smash a speech to hundreds of CrossFit Gym Owners with that opener, which is exactly what I’m about to do.
I’m in Stockholm, Sweden, to present my ideas on gym ownership to European gym owners. I don’t know if you’ve spoken to a bunch of strangers, but it can give you the jitters.
But not these guys.
Not this crowd.
I could literally open this thing with “BBQ sauce on my CAT’s titties, and it would be a hit. And no, I don’t own a cat. I don’t allow evil spirits in my home.
You’ve got to be a little crazy to start a business, so it helps to have a sense of humor. CrossFit Gym owners are opening businesses to impact others and sacrifice their time, money, and sanity in the process. If this audience didn’t start with a good sense of humor, they have one now.
Anyway, I’m not here to sound victim-ish. We all choose this path we’re on, and I’m just a guy about to go on stage and have forgotten my opener. As I develop a new one, I’ll share some of the principles that have helped me in business ownership and can help you.
Principle #1. It’s not about you.
Everything someone says or does is not about you. It’s about them. I mean everything. There’s a filter of experiences, trauma, habits, and personality that our actions go through before reaching the world outside us. Even if someone says it’s about you or your fault, it’s still more about them than you. Don’t take it personally.
The second principle will be in your inbox with less text and BBQ sauce tomorrow.