What a Chad

While some of our coaches are very fit, that’s not why they’re coaches. It’s a trap to hire a basketball coach because he can slam dunk if your goal is to take a team to the championship.

“It’s not about what they can do, it’s about what they can do for you.”


The right person for the job may not have dunked a ball in 20 years, or ever. But he can organize and empower other humans. He may do both, but he won’t lack the latter.

Chad is a shining example of this. He wants you to do great things for yourself and is easily the loudest cheerleader in the room. He can’t talk to you without a smile.⁠ Can he slam dunk? I don’t know.

Actually, I doubt it quite a bit.

But he can clean 300lbs and pass me on a bike.

He can come back after stresses and events in life that would make most men I know, quit.

He can convince you that you’re important when you walk in the door.

And that’s what it takes to be a great coach.

When the character is there, we add the rest.
Our coaches are trained to: ⁠
✅ Have a Positive Presence⁠
✅ Practice Empathy⁠
✅ Teach Movement⁠
✅ See Movement⁠
✅ Correct Movement⁠

It’s literally in our evaluations.


Get Pissed.

You need to get frustrated.  You NEED to feel like you have no clue what you’re doing and not run away from those moments. Something

There are no Silver Bullets.

There are no Silver Bullets. Only Golden BBS. What I mean is that people hire trainers because they want their problems solved. They want a

You Can’t Get Abs

From doing one sit-up. You have to get reps in. Over many months. Possibly years. And if you want to really see them, you’ll start


Talk with a coach about your goals. Get the plan to achieve them.


Take the first step towards getting the results you want!