Why does it cost “so much”?

$1,728/yr For a whipped latte in the morning.

$7,194/yr For the “lower-than-average” monthly payment of a new car.


Why do we spend close to $2,000 for coffee? or  $80,000 for a land rover? I’m not sure of everyone’s reasoning, but as a society we have kind of gotten our values backwards. Rather than invest a little money and time in ourselves, we spend money on latte’s or looking trendy in the latest fad of automobile. For some, having those things is a better feeling than $99/mo for a access to some of the best strength and conditioning coaches available, becoming a strong, lean, and powerful person, unlimited coaching, nutrition, and a new tight-knit community of family and friends. By all means, you’re not buying friends, but it is a nice side effect of CrossFit.

Plus we’re less expensive than the average coffee addiction.

We do have to confess that we are not a Commercial Gym. If it feels better to pay $10 per month and not show up, then there are more than enough “supposed health clubs” around town who would love to have your money.
A quality trainer should  cost from $75-$100 per hour. At West Little Rock CrossFit, you get the same, if not (we, and others agree) better attention and training for less than the cost of a happy meal.  Hey, giving up a fast food meal for every workout would pay for your CrossFit Membership! We all test drive a car before we sign for it, and try on those  jeans before we take them home. We believe CrossFit should be the same way, come try it out at no risk. A word of caution, CrossFit becomes very addictive.


So, You’re Stuck.

I’ve listened to a few thousand people bullsh*t me about their “goals.” (more on that tomorrow) Me: Why do you want to do this program?

Warning: Intense.

If you looked back on this post a month from now, would you be glad you took it to heart? OR would you once again


Talk with a coach about your goals. Get the plan to achieve them.


Take the first step towards getting the results you want!