The West Little Rock CrossFit Team

Meet the Team that is Dedicated to Your Success

our founder

Jeff Jucha

Turning Point

I’ve played sports my whole life and was always the “chubby, athletic” kid. I and my peers pointed to genetics and to make the best of it. After a car accident in 2004, My life changed. I ate real food and remained active so that I could heal and return to sports. Through that experience, I learned genetics and being “born this way” was only a crutch so many of us used to not pursue who we can really become. The problem was a fixed mindset of “if you aren’t gifted, there’s not much you can do about it” – which was totally wrong. You can develop into who you want to be, and deserve to be. Since then I try my damndest to live my life with two core policies. 1) Be VERY active. 2) Use every minute you have.

MOTIVATION & PASSION

I LOVE TO SEE ORDINARY PEOPLE DO EXTRAORDINARY THINGS. MY GYM IS FILLED WITH PEOPLE DOING JUST THAT. PEOPLE REDEFINING WHAT FITNESS IS. GRANDMOTHERS BECOMING FIT enough TO TAKE CARE OF THEIR hUSBANDS WHO REQUIRE CARE. WOMEN BUILDING CONFIDENCE THROUGH STRENGTH, AS THEY LEARN THEY CAN DO ALL THE THINGS THEY WERE TOLD THEY COULDN’T, AND OFTEN TIMES, BETTER SO THAN THE PEOPLE WHO TOLD THEM THEY COULDN’T. YOU DON’T HAVE TO BE GOOD AT FITNESS TO BE ONE OF MY TRIBE, BUT CHASING FITNESS WITH US WILL MAKE YOU A BETTER HUMAN.