Don’t Join a Gym Right Now

There are more than 1.2 billion pages on the internet with information on diet and exercise, but information doesn’t work.

There are seven gyms within a ten-minute drive from my home; all of them have access to space and tools to get fit. But access doesn’t produce results.

We have access to information and tools, but they aren’t why what we do works. The reason it works is the cohort. It’s the people who want the same things you want.

When a tribe is present, access can be leveraged. Information gets acted on. Tools become worn from repeated use.

So, don’t find a gym to join. Find a Tribe to join.


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