The Cake

“If you want to know how to work with new or limited resources, find a population that’s used to not having many alternatives.”

-Seth Godin

It isn’t a mystery why gyms like LA Fitness and Equinox had trouble delivering fitness during COVID. Large buildings, lots of tightly-packed equipment, non-guided access, and thousands of members per location is in their blood.

CrossFit Gyms and remote coaches had none of that to work with. Small spaces, essential equipment, low levels of clients, high levels of coaching, connection, and results are the recipe. We didn’t even have to keep our gym open to deliver the cake our recipe makes.

My client Rachael is a cake. She’s been quarantined for nearly two months and only training at home via online coaching. She took three minutes off of her 5k and has improved in every benchmark I’ve given her. She’s made a complete change and has these hella good abs I’m jealous of, too.

Nothing fancy is in her training. Just me keeping her accountable to do fun workouts regularly, and get enough water and sunlight. Because, you know, we’re like plants, just with more complicated emotions.

What kind of cake have you been baking? 

Is it what you want? 

If not, it’s in your ingredients.

Check the recipe. No one gets to pull a chocolate cake out of the oven, and say “what the hell is this?! I wanted vanilla.”


Seatbelt, or Never Be The Same

My dad never wore his seatbelt when he drove. Neither did I. Until the day I was in a tragic car wreck. I lost my

Me Lucky Charms

My accomplishments haven’t brought me lasting happiness. But the friends, memories, screw-ups, and adventures along the way have. Some common goals we have on repeat

Use Social, Don’t Let it Use You.

Human beings need boundaries. We build fences to keep our dogs from running into the street. We put walls in the median to prevent collisions


Talk with a coach about your goals. Get the plan to achieve them.


Take the first step towards getting the results you want!