“Coaches” Everywhere

When I started in fitness, the only professionals that helped non-VIP and non-athletes lose weight were personal trainers and plastic surgeons. One cost a pretty penny over time and was as risk-free as it gets. The other cost a lot of money upfront and came with a real risk of unwanted side effects.

Today, there are coaches in nearly every major American city that can help clients turn their life around. Coaches aren’t limited to workouts or sports. There are life coaches, mindset coaches, nutrition coaches, money coaches, and business coaches.

What we do:

We are fitness coaches. Fitness is a human’s work capacity across domains and time. Think of domains as the infinite tasks you may and likely will have to do. Most twelve-year-olds can get off the floor and walk the dog independently, while most eighty-year-olds cannot. This is not due to an age difference. The senior has lost their fitness. 

My client Cindy was in her sixties before losing 100 lbs and earning the ability to jump a rope. Today she’s in her seventies and can do damn near everything on her own. We may help a client reach a 300lb bench press or feel comfortable in a two-piece again, but really, we are teaching them how to be like Cindy. 

Anyone can show you how to do thrusters.

A coach has a solution to the problem that requires you to learn thrusters.


Seatbelt, or Never Be The Same

My dad never wore his seatbelt when he drove. Neither did I. Until the day I was in a tragic car wreck. I lost my

Me Lucky Charms

My accomplishments haven’t brought me lasting happiness. But the friends, memories, screw-ups, and adventures along the way have. Some common goals we have on repeat

Use Social, Don’t Let it Use You.

Human beings need boundaries. We build fences to keep our dogs from running into the street. We put walls in the median to prevent collisions


Talk with a coach about your goals. Get the plan to achieve them.


Take the first step towards getting the results you want!