We Fly The Bird A Lot

But we’re pretty sneaky about it.
Flying the bird is one coach telling another, “What’s up? I see you. Good Job. I got your back.”

Most clients never see it because we do it fast and with piercing eye contact. In a place where staff spend much of their time “on-stage” for clients, the bird is a sacred gesture that we do in a sacred place where work is nothing like “work.”

We hand-write cards to members and enclose a sticker that makes us think of them. Maybe it’s your birthday. Maybe it’s NOT your birthday, and I want to write “Happy Birthday” anyway. Maybe I thought you could use a laugh, and a duck riding a skateboard with a boombox will do just the trick.

Once in a while, I gift a fancy enamel pin of a duck holding a switchblade to members who fiercely protect the values that we have in common with them.

We have a door to Narnia, and I’m not kidding. Ask a coach.

And pretty soon, at our end-of-year party, I’ll get to celebrate all the wonderful people who make creating a place with so many fun quirks and stories worthwhile.

Every CrossFit Gym is different. Regardless of the walls we occupy or the street our address is on, WLR is a people and a story I wouldn’t trade for a damn thing. Not for fame. Not for less wrinkles. Not even a three-bed, two-bath home in a nice part of town…so, basically, a million dollars.

When I get asked, “What do you do for a living?” I know I could just say, “I own a gym.” But I feel like I’d be lying, you know?


Seatbelt, or Never Be The Same

My dad never wore his seatbelt when he drove. Neither did I. Until the day I was in a tragic car wreck. I lost my

Me Lucky Charms

My accomplishments haven’t brought me lasting happiness. But the friends, memories, screw-ups, and adventures along the way have. Some common goals we have on repeat

Use Social, Don’t Let it Use You.

Human beings need boundaries. We build fences to keep our dogs from running into the street. We put walls in the median to prevent collisions


Talk with a coach about your goals. Get the plan to achieve them.


Take the first step towards getting the results you want!